Monday, 3 April 2017
Advertisers....Listen Up!
Did you ever notice that no one who is even the slightest bit overweight goes on vacation? Not to an all inclusive, or on a cruise. Not to Europe or Las Vegas.
Those same folks don't shop at Old Navy, The Bay or Chanel. They don't spend their hard earned dollars at Michael Kors or Target. And they most certainly aren't buying those super cute leggings from Kate Hudson's online store.
Montana's, McDonald's and every steak house known to man doesn't get a dime from those people either. Neither does any grocery or specialty food store.
The overweight must all take public transit because they don't buy cars, motorcycles or regular old bicycles. They don't fly or take the train. They never, ever buy a boat.
They don't go camping, buy magazines or newspapers or go to pharmacies. They aren't at the movies, concerts or at live theater. Not at bars, dance clubs or karaoke either. And they absolutely never go into a gym.
Where the hell are all these people???? And when did every single woman gets D cups and dark eyebrows? And every man a six pack, no body hair and European style tight pants?
Advertisers, no matter what the product, do not show real people in their advertising. Everyone is in peak physical condition. With clear skin, no cellulite and a full head of hair. They wear heels and carry ten bags at once all while showing their perfect, super white smile.
Why are overweight people not represented? Do advertisers truly think we are buying their car based on the sexy woman lying across the hood and not the safety rating or the fuel mileage? Are we so gullible as to shop at a store or eat at a restaurant and believe we are going to become that buff man or popular woman? The sad fact is...some people will believe it. That says a lot about them, their self-esteem and confidence.
Most of us know that we are who we are. Not perfection. Just perfect versions of ourselves. Advertisers should realize this or we should stop giving them our cash.
Ang
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